文/Aoi @顶尖文案TOPYS
诉求内部含有丰富美味的维他命,竟然化用特洛伊木马的典故,让人立刻有了“满当当”的联想。
如此好物,谁还不想“拽”回家呢?
Advertising Agency: Draft FCB, Cape Town, South Africa
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris, Doug Larter
Art Director: Brendon Barnard
Copywriter: Ian Metcalfe, Chris de Villiers
Illustrator: Christiaan Venter, Ryan de Carte, Brendon Barnard