文/Missa@顶尖文案TOPYS
你们不知道,做只企鹅也不容易,北极熊好歹有冰箱,我们只能用手洗。幸亏有了Total洗衣粉,不然南极那么冷,洗衣粉化不开,叫我们怎么洗外套?!
简单一目了然,略施幽默,创意有趣留下好印象就是好广告。
Clean laundry, even with cold wash.(洗衣服,用冷水也可以哦)
Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Martin Stulz, Dominik Oberwiler
Art Director: Lukas Wietlisbach
Copywriter: Julia Brandstätter
Designers: Jeremy Küng, Annik Weber