文/ sciascia @顶尖文案topys
飞利浦剃毛刀很囧的创意。虽然有些不雅观,不过传达的意思却很有趣。
前后对比图,同样是胸前毛发密布,不过一边是自己的,一边是美女的秀发啊!哪一边更具男人魅力,一目了然啊!
Advertising Agency: Ogilvy&Mather, Moscow, Russia
Executive Creative
Director: Robin Weeks
Copywriter:
Alexandra Polyakova
Art Director: Nedda
Al-Madani