文/ sciascia @顶尖文案topys
老、少,白人、黑人,古典、Rap,传统、新潮,桌球、电玩,一对看上去生活轨迹、兴趣爱好完全不同的青年和老人,却在麦当劳就餐时,因为吃薯条的习惯相同而相互共鸣点头致意。
简单的转折,却意义深远。都说音乐无界,美食亦如此。两人在麦当劳找到了共通之处,皆因为美食的诱惑和发自内心的热爱吧。相当暖心的TVC。
Advertising Agency Leo Burnett,
UK
Copywriters / Art
directors: Phillip
Meyler, Darren Keff
Creative Director: Justin Tindall
Media Agency: OMD
Planner: Grace Cowey
Production
Company: Pulse
Director: ThirtyTwo
Production Company
Producer: Mark Harbour
Agency Producer: Graeme Light
Editor: Paul Watts / The Quarry
Post-production: MPC
Audio
post-production: 750MPH Recording Studios