文/Aoi @顶尖文案TOPYS
比起脉动“一秒变直男”的idea,Boost能量饮料选择结合环境,用三块广告牌拼成了自家的户外。
既能表现人们在喝完饮料后畅快地一声喊,又强调了品牌名。一石二鸟,不得不说好。
Advertising Agency: Big Communications, London, United Kingdom
Executive Creative Director: Dylan Bogg
Copywriter: Josh Pearce
Creative Group Head / Copywriter: James Cross
Creative Group Head / Art Director: Tim Jones
Designer: Duncan Bancroft