文/Missa@顶尖文案TOPYS
不约而同走进一间音乐室...找到自己的兴趣所在,于是小小乐队组成,一片乱弹乱打,渐渐混合的杂音融成一曲和谐节奏,突然一宝掉下乐器逗哭另两只的场面令人温情泛滥,爱怜满满。一群萌宝,随便卖卖萌就无敌了,看你能否招架~
Feed Their Personalities(培养他们的个性)
这支获得克里奥CLIO铜奖的广告,小编很腹黑地怀疑是以萌制胜~不过卖萌的确讨好
Agency: BETC London
Production: RSA London
Country: United Kingdom
Director: Jim Field Smith
Executive Creative Director: Neil Dawson
Copywriter: Clive Pickering
Art Director: Neil Dawson
Producer: Debbie Garvey
Planner: Andrew Stirk
DoP: Rob Kitzmann
Agency Producer: Nikki Cramphorn
Editor: Dave Webb
Designer: Louise Slope