文/Missa@顶尖文案TOPYS
没有百分百完美的产品，广告界万变不离其宗的战术：扬长避短，并不会为人所唾。而如果有家广告公司轻易曝光你的缺点，作为广告主的你会否买单？
Smart Fortwo，作为一款迷你型小车，其深知自己无法载你翻山越岭，穿林度水，并且这也不是个隐晦的功能缺点，大家心里都清楚。所以BBDO认为，何不来个自嘲再来个绝地反击呢？
于是我们看到Smart Fortwo似个户外迷路者般，几乎动弹不得，是的，户外不是他的主场，城市才是！当其他车辆面对停车难的问题时，Smart Fortwo如鱼得水般妥妥找到容身之处，定位明确成功逆袭！瞧，这就叫智者的自嘲是为了更好给世界一记惊鸿~
看来Smart Fortwo有意引领城市私家车主流大势~
Agency: BBDO
Brand: Smart
Geo: Europe, Germany
Advertising Agency: BBDO, Berlin, Germany
Creative Directors: Jan Harbeck, David Mously, Ton Hollander, Jens Ringena, Wolfgang Schneider
Art Directors: Jan Lorenz, Daniel Schweinzer
Copywriters: Momme Clausen, Lukas Liske
Account Director: Jan Hendrik Oelckers
Account Manager: Joris Jonker, Mia Luecker
Client Service Director: Sebastian Schlosser
Managing Director: Dirk Spakowski
Agency Producer: Silke Rochow, Steffen Gentis
Production company: Bigfish Filmproduction
Producers: Henry Rehorek, Hani Selim
Post-Production: Candy Mountain
Producer: Dominic Orphall
Sound Design: Eardrum Music & Sound Design
Director: Daniel Warwick
DOP: Michael Schreitel
Editor: Marty Schenk
Published: January 2013
