文/ sciascia @顶尖文案topys
“Topless”,一语双关,一则“无顶,敞篷”的意思,一则“袒胸、露胸”的意思。配合这个绝妙的马赛克,即是P掉的车顶,又是作为敞篷车来一场露胸式“裸奔”,拉风招摇到不行,以至于要打上马赛克,遮一遮其风情万种的婀娜身段。让人忍俊不禁的平面,折射出大众新甲壳虫敞篷车是有多傲娇啊!
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Aurelio Tortelli
Creative Director: Michela Grasso, Daniele Ricci
Art Director: Alberto Rigozzi
Copywriter: Guido Renda
Account Supervisor: Anna Chiara Pelletti
Post Production: Artout