文/Missa@顶尖文案TOPYS
目测以为Pedigree是宠物协会之类的,那么广告就不足为奇,有宠物的陪伴可以打发寂寞也能轻易达到让人想领养一只的目的。但是小编搜了一下知道原来是狗粮及护理用品品牌,侧面情感烘托有宠物的幸福感,真心不让人反感。画面看起来就萌发了养狗狗的冲动,不再形影相吊~当然,正中下怀!颇有点螳螂捕蝉黄雀在后的意味啊~
A dog makes your life happier. Adopt.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu, Renato Simoes, Bruno Prosperi
Copywriter: Ana Carolina Reis
Art Director: Marco Monteiro
Photographer: Elene Usdin
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Fernanda Antonelli, Ricardo Taunay, Italo Vetorazzo
Advertiser's Supervisor: Marina Sachs
Planners: Cintia Gonçalves, Fernanda Barone