文/ sciascia @顶尖文案topys
作为承诺和推进废物再利用的垃圾袋、保鲜袋生产公司Glad ForceFlex，为了向年轻人宣传他们的理念和产品，在音乐节推出一款多功能帐篷。晚上，当帐篷；白天，则化身为垃圾袋，方便清理自己昨晚过夜留下的垃圾。既改善音乐节盛况后草坪上一片狼藉的惨状，保护了环境；又合适的将帐篷再利用，而且还减轻返程行囊的重量，如此皆大欢喜的创意赢得了2013戛纳广告节户外类金奖。
Advertising Agency: Alma, Miami, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Director: Diego Yurkievich
Group Creative Director: Hernán Cerdeiro
Associate Creative Directors: David Alvarez Rizo, Juan Cruz Vassallo
Art Director: David Alvarez Rizo
Copywriters: Juan Cruz Vassallo, Enrique Beltran, David Santana Robaina
Executive Producer: Rodrigo Vargas
Associate Producer: Alberto Farinas
Strategic Insights Director: Virginia Reyes
Group Account Director: Maria Carolina Reimpell
Industrial Designer: Jonatan Baños
Director: Jorge Colon
Editor: Pablo Piriz / Upstairs Efx
Music company: Animal Music
