文/ sciascia @顶尖文案topys
黑色衣服，最怕掉色，相信大家都深有体会。哪怕是再酷的黑衣服，掉完色惨白惨白的，让人欲哭无泪。
Eau Ecarlate很形象地将这一事实展现：从吉他手到钓鱼人、从拉风的摩托车到破旧的三轮车、从音乐指挥到一晾衣服的……一个个高帅富“褪”变成屌丝，真心高端黑。这么明朗的诉求和犀利的陈述，为面子，也得用Eau Ecarlate啊。
Advertising Agency: Herezie,
Paris, France
Creative Director: Andrea Stillacci
Copywriter: David Campese
Art Directors: Jacques Denain & Nicolas Duménil
Illustrator: Stéphane Getas (spig.fr)
Retoucher: Jacques Denain & Nicolas Duménil
Head of planning: Luc Wise
Planner: Claire Placenti
Print Producer: Capucine Lhermitte
Art buyer: Johanna Warlus
