文/ sciascia @顶尖文案topys
大众一则相当腹黑的主张使用原装配件的创意。
狐狸积木刚好可以填在鸡形的凹槽里，猫形积木刚好可以填满鱼形的凹槽，虽说也能安得上，但是猫遇到鱼、狐狸遇到鸡，肯定会毫无犹豫的吃掉啊。所以，不要因为有些配件刚好合得上就使用，潜在危险深不可测啊，还是用原装配件吧，安全第一~~
Advertising Agency: AlmapBBDO,
São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu,
Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Photographer: Hugo Treu
Illustrator: 6b Estudio
Art Buyer: Teresa Setti/Paula Feijo
Account Supervisor: Gustavo Burnier, Filipe Bartholomeu,
Christiano Bock, Caio Henrique ,Sabrina Peralta
Advertiser’s Supervisor: Daniel Morroni, Cecília
Bianchi
Planner: Cintia Gonçalves, Sergio Katz
