文/ sciascia @顶尖文案topys
很直截了当的表现,画面与文案结合的天衣无缝:书架上的杂志一本本堆放好模拟在线缓冲的进度条,“知识正在加载中……”, 一句文案点睛。既突出杂志的在线特征,又强调了其知识性,一目了然的好创意,无须赘言。
Advertising Agency: SmartHeart, Moscow, Russia
Creative Director: Stanislav Okruh
Art Director: Yuriy Mikhalchenko
Copywriter: Daniil Usma