文/Missa@顶尖文案TOPYS
一边开车一边聊信息,那些受伤以及死亡的信号就潜伏在信息里面。一不小心,生活就滑离原行的轨道,不幸常常有备而来,就在你大意之时!
极简创意,巧妙的文案,充满冰冷感的画面令人读之瞬间严肃深刻领悟用意。
See you now/never
I'll be there in a while/wheelchair
I’m in traffic/trauma
Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Cuanan Cronwright
Art Director: Justin Enderstein