文/ sciascia @顶尖文案topys
老话说：梦想有多大，舞台就有多大。
一颗螺丝能引发怎样的巨变，从发动机到摩托车、汽车、飞机、机器人等等本田已有的产品一一被变换出来，未来还有什么可能，只要敢想就能成就梦的辉煌。
本来枯燥的工业化企业形象用轻松的手活功夫演绎后，瞬间灵活与高科技起来；另外也相当贴合制造家喜欢动手，用手改变世界的细致洞察，高端大气的同时，趣味性十足。
Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative
Directors: Tony Davidson, Kim Papworth
Creatives: Chris
Lapham, Aaron McGurk
Producer: James Guy
Client services:
Laura McGauran, Paulo Salomao
Production Company:
Nexus
Directors: Smith
& Foulkes
Executive Creative
Director: Chris O Reilly
Producer: Tracey
Cooper
Production
Assistant: Fernanda Garcia Lopez
Director of
Photography: Clive Norman
Editorial Company:
Trim Editing
Editors: Paul
Hardcastle and David Slade
VFX Company: Nexus
Productions & Analog
