文/ sciascia @顶尖文案topys
地雷、气球一触就破(火柴稿有点牵强),就像脆弱的敏感肌,要是不想毁容,还是用吉列剃须刀吧~~能深知肌肤特点而特别制造的贴心产品,这样的产品怎能不让人安心。相当形象简洁的执行。
Advertising
Agency: BBDO, New York, USA
Chief Creative
Officer: David Lubars
Executive Creative
Director: Toygar
Bazarkaya
Copywriter: Alessandro
Fruscella
Art Director: Daniel Aykurt
Illustrator: Ricardo
Martinez
Art Buyer: Sara Gold
Account
Supervisors: Matt Mason, Laura Leatherberry, Jack Leonard