文/Aoi @顶尖文案TOPYS
HOPE牌Bra广告,意在突出产品超强聚拢功能。还是一贯的拿政治开涮,一左一右,布什、卡斯特罗等总统针锋相对,蹬鼻子上脸,穿bra的女人却是喜闻乐见:你们吵的越凶,我的胸越挺拔。
不过问题在于,Bra的客群多是年轻女性,她们对政治真的关心吗?画面冲击是有了,文案“Right and Left together” 却是平平。
Advertising Agency: Giovanni+Draftfcb, Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Copywriter / Art Director: Adriano Alarcon
Photographer: Rodrigo Ribeiro
Illustrator: Sattu
Art Buyer: Tina Castro, Daniel Gonçalves
Account Supervisors: Renata Velloso, Renata Batalha
Advertiser's Supervisor: Sandra Chayo
Account Managers: Mauro Silveira, Marco Aymoré
Planner: Luciana Mussato
Image Retouch: Rodrigo Cortez