文/Aoi @顶尖文案TOPYS
童年挂在树上当秋千的轮胎，经过数十年，随着树木长高，它竟然还在那里。
从一个诗意的侧面去表现：持久耐用，就是固特异。
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrators: Estúdio Filet com Fritas
Photographer: Imagebank / Shutterstock
