文/Missa@顶尖文案TOPYS
如果TVC以舞剧演绎,没有呐喊,会不会有缺憾?
三则TVC分别是药妆品牌Super-Pharm经营的指甲油,防晒乳以及香水广告~
轻盈舞步漫入欢快节奏,产品诉求以舞剧诠释,流彩斑斓的人物演绎产品释放的高度诱惑:缤纷指甲油为生活涂抹精彩,防晒乳让太阳都避你三舍,喷上香水,所到之处魅惑众生女王范!美感动人让人目不转睛,好不过瘾。
看过舞剧的都知道,一切尽在不言中的奥妙滋味~观众愉快的被广告,心领神会之际,更多了欣赏与赞叹!
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Sharon Refael
Art Director: Michal Gonen
Copywriter: Orit Bar-Niv
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Shani Shaul
Account Supervisor: Yael Sulzbacher
Account Executives: Lia Glikman, Yarden Enosh
Senior Planner: Nir Abraham
Planner: Doron Bar-Gil
Production Company: Shoshi & Udi
Director: Ram Baruch
Costume Designer: Maor Tzabari
Setting Designer: Shmulik Ben-Shalom
Dance Group: Inbal Pinto & Avshalom Pollak Dance Company
Music: Shmulik Noifeld & Avi Balleli