文/Aoi @顶尖文案TOPYS
单看上图，I feel fantastic / Life is great / I'm fine.你会认为这是自杀者的留言吗？
真正的伤痛从不是显而易见的。自杀者或许给我们留下过信号，只是我们未能发现。
一喜一悲，简单地一个翻转，就戏剧化地揭示了自杀者迷惘、抑郁的心理状态。
你能读出他们真正想说的话吗？
从上到下依次：
I'm falling apart / I hate myself / Save me.
Advertising Agency: Publicis, Singapore
Worldwide Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng
Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng
Typographers: Jia Ying Goh, Kris Ng
Photographer: Sebastian Siah Shooting Gallery Asia
Digital Imaging: Issac Aloysius Goh
Producer: Michael Kan
Agency Producer: Lynn Cheng
