WWF France created a line of clothing and accessories made from the “fur” of imaginary animals, called Wonder World Fu. A new species of fur.
The collection is actually on sale.
 This campaign and service prove that doing something good need not feel like a sacrifice, that we can awaken consciences with poetry and that we can find new and inspiring ways to address anxiety regarding environmental issues.

1\ Wonder World Fur - Bamboseal

2\ Wonder World Fur - Dolyphan

Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Marcelo Vergara, Fabio Mazia, Véronique Sels
Copywriter: Maria Visco
Art Directors: Maria Visco, Bastien Grisolet, Marjorie Vardo
Photographers: Mark Seliger, Ruth Levy
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Supervisors: Olivier Sebag, Alice Rinder, Alexis Delwasse
Advertiser's Supervisors: Jacques Olivier Barthes, Aurore Mery
Producers: Elysian Fields, Thomas Geffrier, Elise Gangneux
Photoshop Artist: Asile
Fashion and sustainability consultant: Uscha Pohl