文/Missa@顶尖文案TOPYS
如今,男人清早在镜前折腾,已经见惯不惯!但是还有些‘纯爷们’,对此嗤之以鼻!
孰不知每个爷们都应该好好保护自己的脸,因为---酷刑在等着你!
风吹雨淋都是小事,还要是孩子的橡皮泥,爱人的出气筒,随时准备撞玻璃,被水泼,被火扑,被烟熏,飞来不明物砸,甚至宠物还要挠几爪……真的很受伤~做爷们不容易,抓紧给自己护理一下吧!(话说,TVC看了顿时觉得身边的爷们都可爱了~)
屏幕前的爷们,看了TVC,你是不是摸了下自己的脸?手感粗糙还是皮滑肉嫩?多芬深知你的不易,作为消费者,这种体贴是否容易打动你心?
Category: Cosmetics & toiletries
Client: Unilever
Agency: Ogilvy & Mather London
Production: Outsider
Country: United Kingdom
Director: Scott Lyon
Executive Creative Director: Gerry Human
Creative Director: Ivan Pols
Producer: Zeno Campbell-Salmon
Copywriter / Art Director: Will Marsden
Copywriter / Art Director: Jordan Down
Account Director: Erica Horolick
Account Director: Alex Canthal
DoP: Steven Chivers
Agency Producer: Lyn Woodcraft
Editor: Art Jones