文/ sciascia @顶尖文案topys
俗话说心宽体胖,现在Ponto 1 健身房告诉你,是胖子看待周围事物的尺寸也是“宽”的。
极度缩小纤细的腰带、裤子、嘴鼻的夸张表现,应该能为胖子们揭开这惨痛的事实:总是郁闷衣服太小没自己的码、总是觉得椅子太小搁不下自己的大屁股、总是觉得房间太狭小活动不自如……是时候要改变下看待事物的SIZE了,来健身吧~~
Advertising
Agency: MP, Vila Velha, Brazil
Creative Directors: Mônica Debbané, Gustavo
Mendonça
Art Directors: José Azevedo, Gustavo Mendonça
Copywriter: Rodrigo
Pegoretti
Illustrator: José Azevedo
Published: July 2013