文/Aoi @顶尖文案TOPYS
说自己的产品富含维生素,真比不上说维生素“活生生”地住在里面!
Amecke果汁就给了维生素ABC一个家。温馨的氛围,仔细观察,亮点不少——天窗其实是瓶口,墙画暗示了富含这种维生素的食物,小写的a宝宝是指维生素A对婴儿必不可少,B有很多件衣服是指维生素B群种类很多,维C可助健身者更健美……所以,真的是一套知识量很大的广告。不过有一个Bug:维生素C是不能晒太阳的!
Gives vitamins a home.
Advertising Agency: McCann Erickson Düsseldorf, Düsseldorf, Germany
Chrief Creative Officer: Bill Biancoli
Art Director: Diana Butas
Copywriter: Leandros Charalambis
Illustrator: Chris Sheban
Art Buyer: Tina Krakow
Producer: Oliver Hugo
Post Production: Oliver Berthold
Account Supervisor: Gaby Groenke
Advertiser’s Supervisor: Ariana Amecke-Moennighof
Account Manager: Kathrin Römschied
Published: April, 2012