文/Missa@顶尖文案TOPYS
还记得悲惨世界里那个跳到马车上对着贵族唱歌的小男孩吗？
为正义应该不畏言辞，为美食，更应该据理力争！
于是TVC里那个机智的小正太，终于说服麻麻为奶酪买单，别看他貌若气势汹汹，其实字正腔圆：Britannia 奶酪富含蛋白质，维生素和钙有益我的身体健康......
屏幕前的小盆友，下次麻麻不给买单，知道该怎么做了吧！别再拙劣地赖地上了~
Advertising Agency: McCann Erickson, India
National Creative Director: Prasoon Joshi
Regional Creative Director: Anil Thomas
Creative Directors: Vinod Lal, Neel Roy
Creative Art: Neel Roy
Copywriter: Vinod Lal
Account Management: Anupama Bhimrajka, Manjunath Rudrachar
Account Planning: Jitender Dabas, Phalgun Reddy
Production house: Cocounut Films
Director: Kamlesh Soni
