文/Aoi @顶尖文案TOPYS
泰国Chuo Senko广告公司2010年为Sanzer洗手液创作的创意广告,略重口。你每天出门会接触到的门把手、公用电话、车厢扶手,其实就是一双双真实的手,从不同的地方带来各种细菌。十分形象地警示了我们:为健康,勤洗手。
文案:What you really touch?
Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.
Published: August 2010