文/Aoi @顶尖文案TOPYS
用科学配方去污杀菌是一回事，直接在物理上彻底隔离细菌来源不是更好？
运用画面“错位”表现香皂的除菌能力，这样的创意能否说服你？
“Stay away from germs.
Effectively eliminates 99.9% of bacteria.”
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
