文/Aoi @顶尖文案TOPYS
车的户外广告放辆车很正常，但妙就妙在现代把广告牌竖在了宜家旁边，并在文案上和宜家有了互动。
“Load that furniture here.”车内空间很大的卖点不言自明。
Advertising Agency: TBWA, Santo Domingo, Dominican Republic
Creative Director: Katy Capriles
Art Director: Nelsy Guzmán
Copywriter: Iván Muñoz
Additional credits: Sharie Lluberes
