文/Missa@顶尖文案TOPYS
孩子的天性是最难得的天赋
所以怎可扼杀于摇篮?
既然洗衣剂就是为了去污,那干嘛不任孩子尽情玩耍!说不定,这就是未来美食家,艺术家...的锋芒初露呢?
奥妙的自信,就是为孩子呵护天赋,没有洁净不了的污渍。设身处地从孩子出发的天赋说,另辟蹊径,视野更广阔,足够打动众爹妈了吧!
Dirt is good.
Advertising Agency: Lowe + Partners, Johannesburg, South Africa
Creative Directors: Richard Denney, Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Illustrator: Caroline Vos
Published: May 2013