文/ sciascia @顶尖文案topys
上面是惊慌失措地将果汁、咖啡等打翻，下面是高贵冷艳地将果汁不费吹灰之力接入碗中，张力十足而又机智巧妙的创意处理，让 Super Pel地板清洁剂是如何的好用便捷、去污能力如何强劲，一目了然。
PS：画面上文案处理有点小遗憾，如果利用单词与单词的倒影组成一句文案就完美了~~
同样是将地板类比成镜面的创意：企鹅地板清洁剂：借你一双慧眼，污物无处可藏
Advertising Agency: Lowe, Jakarta, Indonesia
Creative Directors: Din Sumedi, Firman Halim
Art Directors: Aji Bekti, Reza Maulana
Copywriter: Kurniawan Hatigoran
Photographer: Nurulita
Account Supervisor: Raufi Khaerunnisa, Dewi
Yullyanti, Putty Chaeronissa
DI Artist: Panji Simanjuntak
