文/Aoi @顶尖文案TOPYS
宝马产地德国，跟罗马有什么关系？
其实这是BWM ROME，宝马在罗马唯一经销商出的广告，强调自己血统纯正、独一无二的地位。
画面选择罗马标志性的特雷维喷泉(Fontana di Trevi) 和圣天使城堡（Castel Sant Angelo）做背景，隐约可见引擎盖、后侧面的细节，使车与罗马完成了融合。
Advertising Agency: BCube, Milan, Italy
Executive Creative Director: Francesco Bozza
Client Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Art Director: Giovanni Greco
Copywriter: Enrico Pasquino
Account Director: Edi Borrelli
Account Supervisor: Giansimone Graziosi
Account Executive: Giorgia Benetti
Art Buyer: Caterina Collesano
Photographer: Winkler+Noah
