文/ sciascia @顶尖文案topys
在口香糖清新口气一片倒的诉求中，Extra 口香糖这样温情的情感诉求显得格外特别。
用包装口香糖的纸折一只千纸鹤，有多少人曾经这样做过？一片片extra一只只千纸鹤蜻蜓点水般在父女的生活中穿插，却细腻深入的表现出父亲沉默而伟大的殷殷爱女之情。不知何时，Extra 口香糖早已融化成了爱，陪伴我们最爱的人一路健康成长。
“Give extra，get extra。”画龙点睛的双关广告语自然承接，为这场温情画上了完美的句号。
Advertising Agency: Energy BBDO, USA
Chief Creative Officer: Dan Fietsam
Managing Director: Jeff Adkins
Head of Integrated Production: Rowley Samuel
Group Creative Director: Rick Hamann
Associate Creative Director: Jimmy Dietzen
Junior Art Director: Erynn Mattera
Executive Producer: John Pratt
Integrated Producer: Vanessa Luhr
Client Service Director: Chris Reed
Sr. Account Director: Pete Ruest
Account Director: Brian Sisson
Planning Director: Elizabeth Brown
Production Company: Rattling Stick
Director: Pete Riski
Executive Producer: Jennifer Barrons
Producer: Kelly Spacey
Editorial: Cut & Run
Editor: Eve Ashwell
Assistant Editor: Dustin Zimmerman
Producer: Christie Price
Visual Effects: The Mill
