文/Aoi @顶尖文案TOPYS
Zoobiker是巴西一个自行车组织,倡导Go pedaling不要停止骑车。这系列怀旧广告采用黑白影像复古风,揭示了两百年来自行车的魅力,一篇让人想起
Two hundred years of scratched knees, broken bones & pure awesomeness .
两百年来,它给了你膝盖擦伤、骨折和在心中惊呼的机会。
Two hundred years giving woman a reason to show their legs.
两百年来,她给了女人一个大方秀出美腿的理由。
Advertising Agency: Bumbo criativo, Belo Horizonte, Brazil
Creative Director: Marcos Pina
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Photographer: Stock Image
Retouch: Francisco Valle