文/Aoi @顶尖文案TOPYS
金属的质感,烫人的排气管,摄人魂魄的轰鸣声……这是提到哈雷戴维森这个名字时人们会想到的。
如此的硬汉形象,如何推广旗下童装?唯有说,我们不止摩托,不止硬汉,我们也能可爱!还是那只鹰,还是那些骷髅,却是符合儿童趣味的模样。
可喜可贺,从此书呆子、小胖子和小傻妞也能挺起腰杆了——NO MORE BULLYING!不要盛气凌人!
Advertising Agency: Publicis, Bogota, Colombia
Chief Creative Officer: Jairo Lezaca, Rodrigo Tarquino, Francisco Castillo
Executive Creative Director: Erik Vervroegen
Creative Director: Julio Herazo, Ivan Meza
Art Director: Ivan Meza, Mauricio Obregón, Christian Hurtado
Copywriter: Julio Herazo, Omar Montaño
Photographer: Martin Sigal