文/Missa@顶尖文案TOPYS
非常直接的诉求，不要披着正义的化身，而是真正用行动慷慨赠予，拯救生命！来自巴西器官捐赠机构，意在鼓励人们用行动传播内心善美！引据的都是经典漫画正义人物，自不必多说，一目了然，会意在心。
The real power lies inside you. Be a donor. Save lives.（真正的力量来自内在，成为捐赠者，挽救生命）
Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Fabiano Ribeiro
Art Director: Daniel Prata
Copywriters: Chico Lucas, Vitor Barros
Agency Producers: Ariana Guerra, Cleinice Bela, Thais Leite
3D-Studio: Z-Axis
Additional credits: Vivian Nobrega, Rubenia Rocha, Eder Galindo, Renata Lima
Published: September 2013
