文/Aoi @顶尖文案TOPYS
Bodum是丹麦一个时尚家居品牌，产品线包括咖啡壶、厨具等等。秉承创始人Peter Bodum的“Good design doesn't have to be expensive”（好设计不应该是昂贵的）设计理念，Bodum的产品始终遵守简单、有效的设计原则，并以其独特的设计见长。
以厨具为例。往常的刀、搅拌器等的把手都是采用突起的纹路来防滑，Bodum却摒弃这种设计，用硅树脂、凸点创造出安全、舒适的使用感受——防滑、亲切如握手。
因此，不难理解这系列平面中“手”的含义了吧？
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Del Monte调味酱：嘛咪嘛咪哄，大厨显灵
Advertising Agency: DM9 Jayme Syfu, Makati City, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Louie Sotto
Art Director: Dee Taar
Associate CD / Copywriter: Biba Cabuquit
3D: Pinoy Reyes Final Artwork
Associate Creative Director: Allan Montayre
Accounts: Carla Dado, Tam Salonga
Print Producer: Sheila Villanueva
Photographer: Jay Tablante
