文/ sciascia @顶尖文案topys
可口可乐发现,写字楼附近公共空间的色调在世界各地有着惊人的一致:严谨低调的灰色。在这样的环境下,人们怎能彻底放松,褪去工作的疲乏呢?
可口可乐决心改变,他们在写字楼钱铺起了一大块绿茵地,并放置了一台智能售货机。人们只要在它面前脱下鞋子,售货机鉴定后就会滚出一瓶免费的可乐。
俗话有“接地气”,放松先从脚开始,当双脚踏踏实实的踩在大地上,感受绿草在脚间的跳舞,心情自然是说不出的美妙。可口可乐又一次为人们open happiness。
可口可乐更多欢乐传播>>
Agency:Wieden + Kennedy Amsterdam
Client:Coca-Cola
ECD:Mark Bernath
ECD:Eric Quennoy
Creative Director:Edu Pou
Art Director:Max Gebhardt
Copywriter:Max Arlestig
Head of Production:Erik Verheijen
Agency Producer:Judd Caraway
Agency Producer:Lars Fabery
Production Company:Brenninkmeijer & Isaacs
DOP:Clemens Baumeister
Executive Producer:Jelani Isaacs
Producer:David Leite
Production Designer:Martin Krejzlik
Line Producer:Gerda Serbentaite
Editing Company:The Gentlemen's Club
Editor:Benjamin Putland
Audio Post:Audentity Music and Sound
Sound Designer/Mixer:Niels den Otter
Music:Niels den Otter
Post Production Company:Darling Post
Executive Producer:Sander Brenninkmeijer
Compositing/Finishing:Robert Okker
Color Grading:Robert Thomas