文/ sciascia @顶尖文案topys
还记得Milka巧克力把最后一块寄给你最爱的人的动人传播么?这次立于城市街头的自动贩卖机更是有爱之至。
人们需要齐心协力手拉手连接起奶牛和自动贩卖机,这样巧克力才会掉出来。而且更有趣的是,只要连接成功之后,奶牛就会向自动贩卖机相反的方向后退一点,以至于你在视频最后看到的壮观人墙。
一样是强调好东西就要乐于分享,Milka巧克力这种甜蜜诱惑甚至排除了陌生人之间的隔阂,一起手拉手赢得这甜蜜犒赏,即使旁观都觉得很心动呢,瞬间觉得生活是如此美好~~
类似创意:
Agency:DAVID
Client:Milka
Executive Creative Director:Joaquin Cubria
Executive Creative Director:Ignacio Ferioli
Creative Director:Matias Lafalla
Creative Director:Ramiro Rodriguez Gamallo
Art Director:Ricardo Casal
Copywriter:Juan Javier Pena
Producer:Alejandro Falduti
Producer:Emiliano Alvarenga
Director:Javier Usandivaras
Production Company:Rebolucion
Executive Producer:Patricio Alvarez Casado
Executive Producer:Ezequiel Ortiz
Producer:Chino Fernandez
Postproduction:In-house
Editor:Hernan Garbarino
Sound Mix:Porta Estudio
Band:Cluster
Client:Ramiro Cuenya
Client:Milenka Wanek
Client:Felix Carretto
Client:Paula Perkins