文/Aoi @顶尖文案TOPYS
都市日报,一份跨国性的免费报章,由瑞典传媒集团Kinnevik创办,本名Metro,意为在捷运看的报纸。这系列广告的主张是Bringing the world to you.把世界带给你。身临其境了解国家大事,就好比等地铁时旁边坐的达赖喇嘛,在公园看报纸时英国女王骑车经过……
Bringing the world to you. Metro
Advertising Agency: Animal Farm, Amsterdam, The Netherlands
Creative Director: Arjen de Jong
Art Director: Gieri Cosson
Copywriter: Arjen de Jong
Photographer: Jaap Vliegenthart
Published: October 2013