文/Aoi @顶尖文案TOPYS
平面广告没落了？有人不这么认为。在留有余地、引发联想上，平面广告更擅长。简单举几个例子——
插上翅膀飞翔和抢银行还是“纸上谈兵”比较美好，放到现实的结果无外乎两种——1.摔的鼻青脸肿 2.被警察揍的鼻青脸肿。再者，巨无霸拿到手上永远比广告上小，BANG一声巨响看着很有波普的时尚感？放你耳朵边试试。
Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Dragos Ometita
Art Director: Alex Deaconu
Copywriter: Calin Ionescu
Group CD/ Copywriter: Mihnea Gheorghiu
