文/Aoi @顶尖文案TOPYS
看各位五味杂陈的眼色，想必是裤子上出现了不该出现的东西，引起了什么不好的联想……而当事人还毫不知情呼呼大睡呢！一切不过是误会。所以呢，有了污渍赶紧清除，多一事才能少一事！
Don't let a stain tell the wrong story.（注意两个细节：裤子被做成了书本的形状；右上角文案、产品图下方的The end 都是作为文案story的配合）
Agency: TBWA
Brand: Persil
Geo: Asia, Kazakhstan
Don't let a stain tell the wrong story
Advertising Agency: TBWA\Central Asia & Caucasus, Kazakhstan
Creative Director / Art Director / Copywriter: Juan Pablo Valencia
Illustrator: Marat Kumekov
Clients: Darja Kossmann, Stefan Pichler
