文/Aoi @顶尖文案TOPYS
Condom saves life.预防艾滋,救人救己。选取三个性命攸关的场景,用安全套的形状象征保护,用漫画故事表达隐晦的主题,从一个新角度阐述了预防措施的重要性。
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Senior Copywriter: Matteo Maggiore
Senior Art Director: Valerio Mangiafico
Illustrator: Riccardo Corda