文/ sciascia @顶尖文案topys
正值F1赛季达到高潮,作为迈凯轮赞助商的尊尼获加,用1750个玻璃杯以数字技术完成了一辆玻璃版的迈凯轮汽车。希望通过“玻璃车”的脆弱本质揭示酒后驾车的危险性,呼吁理性饮酒,拒绝酒后驾车。
搭载这种顶级赛事做推广,尊尼获加更是大下血本,调整呼吸一起来震撼吧~~
Advertising Agency: Iris, Singapore
Executive Creative Director: Grant Hunter
CD/Copywriter: Grant Hunter
Art Director: Shawn Foo
Producer: Louise Oliver
Director: Russell Appleford
Creative Group Head: Jonathan Cockett
Sound: Echolab
Agency Producer: Prema Techinamurthi
Editor: Peter Booth
Planning Director: Paul Gage
Board Director: Hannah Dogger
Creative: Lam Nasril
Senior Account Executive: Cheryl Chan