文/ sciascia @顶尖文案topys
等公车的男人因收到女友即将到达的讯息,欢喜地拥抱了和他一起等公车的陌生婆婆,正能量瞬间发散出来,引发了一连串陌生人的相互拥抱,温馨动人。
“一点善意能传达很远”的中心思想与MTC通讯的一直倡导的“Giving a little goes a long way”完美契合,也顺带做了圣诞节的促销:充值更少的钱,享受更多的服务。MTC此次传播,不管是在物质上还是精神上,都让人由衷的快乐。
类似创意:来,笑一个,可口可乐!
Advertising Agency: Advantage Y&R, Namibia
Managing Director:
Truda Meaden
Creative Director:
Patrick Held
Production company:
Fly On The Wall
Director: Bryan
Little
Exec. Producer:
Filipa Domingues
Line Producer:
David Leite
DOP: Mike Snyman
Sound Composer:
Simon Kohler
Editor: Grant Birch