文/Aoi @顶尖文案TOPYS
慢食运动（Slow Food Movement）的标志是一只蜗牛，由意大利人卡尔洛·佩特里尼提出，旨在反对快餐食品，提倡人们享用健康、天然的有机食品。而要确保这一点，种植、售卖等环节都需要把关。You eat what your food eats. Make sure it's natural.你不止吃掉了它们，也吃掉了它们的食物，每一项都必须天然。胶囊的形式让人想起那令天朝人伤心的皮鞋……
Advertising Agency: Leo Burnett, Zürich, Switzerland
Creative Director: Peter Brönnimann
Art Directors: Pedro Moosmann, Christian Bircher
Copywriter: Christian Stüdi
Illustrator: Linus Schneider / Pixelprinz
Published: December 2013
