文/ sciascia @顶尖文案topys
从陆地到海洋，从广袤草原到茫茫南极，想去哪里，一辆JEEP，随心驰骋。
巧妙的颠倒设计，长颈鹿立马变海狮，很神奇，道出JEEP卓越的越野性能、无处不达，“See whatever you want to see”的狂野霸气主张。
母鹿—海狮
大象—天鹅
长颈鹿—企鹅
See whatever you want to see.
Advertising Agency: Leo Burnett, Paris, France
Executive Creative Director : Xavier Beauregard
Art Directors: Jerome Gonfond, Remi Lascault,
Copywriter: Hadi Hassan-Helou
Illustrator: Jerome Gonfond
