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APAC Effie Awards 2014 Announces Heads of Jury
Singapore (January 14, 2014) – APAC Effie has announced the first two of the four Heads of Jury who will form up the Judging Committee for its 2014 Awards.
Mr Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, comes with a unique agency-cum-client perspective. He has worked at the agency end for over 14 years, at Ogilvy & Mather, across the 3 key disciplines of Direct Marketing, Advertising and Public Relations. And for the last 8 years, he has been a Client. Today, he leads Marketing across the 9 lines of business of the Aditya Birla Financial Services Group, that include life insurance, asset management, broking, general insurance broking, online money management, non-banking financial companies (NBFC), private equity, project and structured finance, and wealth management & distribution. ABFSG enjoys the trust of over 5.3 million customers, across 500+ markets.
On his appointment as a Head of Jury for APAC Effie, Ajay shares: “Having chaired the Effie India Awards for the last 3 years, I am indeed honored to now be invited as a Head of Jury for the APAC awards. In recent years, the need and demand for work that works in the market place, have given the Effie award a pride of place on the shelves of both agencies and marketers. As a Head of Jury I do look forward to the exciting opportunity to review the most insightful and impactful campaigns from across the region.”
Mr Ben Lightfoot, CEO, McCann Worldgroup Singapore, was appointed in 2010 after re-establishing the McCann presence in the New Zealand market, where he held a dual role of Creative and Managing Director. With more than 18 years of experience within advertising and communications, Ben has held senior roles in both creative and management across brand, retail, direct and digital, and has been internationally awarded for both strategy and creativity in each of these disciplines.
“We have seen so much great work come out of our region, both in terms of creativity as well as effectiveness. I am really excited to see how the strategies developed led to innovative integrated creative solutions. Strategies unique for Asia Pacific, that broke away from category norms and delivered exceptional results," said Ben, who also helms the roles of APAC Effie Committee Member and Chairman of Effie Singapore.
Commenting on the appointments, Connie Chan, 2014 Awards Chairman says “We’re delighted to welcome the Heads of Jury on board the Judging Committee. The rich experience and expertise of these Heads make up a powerful composition for the Judging Committee, with a good mix of industry leaders from different backgrounds across APAC. We look forward to the great dynamics arising from the interaction and tapping on their perspectives in the judging sessions.”
Finalists will be announced in end of February 2014, with the Awards Gala set to take place in Singapore in April 2014. For more information, visit www.apaceffie.com.
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About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. APAC Effie aims to champion practices of marketing effectiveness excellence in the Asia Pacific region, and provides the growing industry with a regional platform where the best campaigns are celebrated.
Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programmes.
About The Confederation of Asian Advertising Agency Associations (CAAAA)
CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.
About Tenasia Group
Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia’s portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.
Media Contact: Tenasia Group Pte Ltd
Shanice Soh, Marcom Manager
T: +65-6338-7739 / M: +65 9431 3487
E: shanice@tenasia.com.sg
Chua Bee Hong, Executive Director
T: +65 6338 7739 / M: +65 9271 0900
E: beehong@tenasia.com.sg
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