文/ sciascia @顶尖文案topys
作为街头文化的典型代表,随着时代的发展和城市建筑、设施等越来越鳞次栉比,滑板运动就像时代的弃儿一般,被越来越多的公共休闲娱乐场所取缔。
为了帮助滑板爱好者,Nomad 滑板联合马德里Lola创意机构开展了一项名为"Invisible Ramps(隐形坡道)" 的campaign。顾名思义,通过环境艺术家的巧妙绘制,一块块滑板道完美融入周围环境中,远看完全分辨不清,就像隐形了一般。滑板运动员划上坡道,看上去就像在楼体建筑之间自由滑翔,效果足够神奇,足够震撼。就像战士在宣誓一般,是时候收回我们的失地了!
Advertising Agency: Lola / Lowe & Partners , Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Francisco Cassis, Paulo Areas
Copywriter: Martín Feijoó
Art Director: Fred Bosch
Client Services Director: Daniele Cicini
Agency Producers: Sebastián Arce Romero, Lola Guillamón
Production Companies: Smile y Deseif
Designers: Federico Calderón, Carmelo Barberá, Rodrigo Cantalejo
Smile Producer: Esther Blazquez
Director: Javier Lamaignere
Photographer: Roberto Feijoó