文/Aoi @顶尖文案TOPYS
管你是否一夜风流、干尽荒唐事,卡尼尔的眼部走珠都能帮你消除倦容黑眼圈,还你一个精神焕发的“你”。
面试、手术、拜见岳父大人,有了它,谁也不知道你昨晚干了啥。
将精神-颓废-精神的变化过程直接呈现,比Before/After的手法是不是更胜一筹呢?
Advertising Agency: Publicis, Zurich, Switzerland
Chief Creative Officer: Thomas Wildberger
Creative Director: Grischa Rubinick
Art Directors: Nicolas Vontobel, Bruce Roberts
Copywriter: Jan Krohn
Photographer: Vincent Dixon
Agency Producers: Cem Van Der Schaar, Benjamin Kaegi
Production: CZAR Film
Retouching / Postproduction: Kilato
Published: February 2014