文/ sciascia @顶尖文案topys
比油耗低、比维护成本少，电动车（或摩托车）把汽车甩了几条街了好么？
菲亚特500的这个创意让人着实印象深刻。
汽车的脸，电动车的身，极低的油耗和维护成本的诉求一目了然。
Extremely low fuel consumption and maintenance costs.
Advertising Agency: Drori Shlomi /BBDO , Tel-Aviv, Israel
Creative Director: Shahar Filer
Art Director: Tzahi Pitovsky
Copywriter: Moshe Geliss
